Transfer Brands for WooCommerce

Official WooCommerce 9.6 Brand Migration Tool

With WooCommerce 9.6 launching on January 20th, 2025, all stores will have the Brands feature enabled by default. This creates a migration challenge for stores that already use brand attributes – your existing brand data won’t automatically transfer to the new system.

Transfer Brands for WooCommerce provides the missing link that WooCommerce doesn’t offer – a safe, reliable way to migrate all your existing brand attributes (both taxonomy-based and custom) to the new WooCommerce 9.6 brand taxonomy without losing any data.

Unlike manual migration that risks data loss, our plugin:
* Preserves all brand relationships and hierarchies
* Transfers brand images automatically
* Provides complete backup and rollback functionality
* Shows real-time progress with detailed statistics
* Handles stores of any size with batch processing

Transfer Brands Enhanced for WooCommerce is a powerful tool that simplifies the process of migrating your product brand attributes to a dedicated product_brand taxonomy. This is particularly useful for store owners who want to improve their brand management and enhance storefront navigation.

Key Features

• User-friendly Interface: With an intuitive admin interface showing real-time progress during transfers.
• Universal Image Transfer: Automatically detects and transfers brand images from 30+ different themes including Woodmart, Porto, Flatsome, XStore, Electro, and more.
• Theme Compatibility: Full support for popular WooCommerce themes – your brand images will transfer regardless of which theme you use.
• Custom and Taxonomy Attribute Support: Works with both custom and taxonomy-based brand attributes.
• Batch Processing: Process products in batches to avoid timeouts on large stores.
• Backup System: Built-in backup and rollback functionality for risk-free transfers.
• Analysis Tool: Analyze your brands before transfer to identify potential issues.
• WooCommerce Integration: Automatically uses the brand permalink settings from WooCommerce.
• HPOS Compatible: Fully compatible with WooCommerce High-Performance Order Storage.
• ACF Support: Works with Advanced Custom Fields brand images.
• Detailed Logging: Comprehensive logging for troubleshooting (in debug mode).

Use Cases

• You want to migrate your brand attributes to prepare for WooCommerce 9.6 update
• You need to replace an existing brand attribute with a proper taxonomy for better store organization
• You want to improve your store’s SEO by using proper brand taxonomy pages
• You need to implement brand filtering on your shop pages
• You want to consolidate different brand attributes into a single taxonomy

Why Use a Brand Taxonomy?

Converting your brand attributes to a taxonomy offers several advantages:

• Better SEO with dedicated brand archive pages
• Enhanced filtering options in your store
• Simplified brand management
• Ability to add additional brand metadata (like logos, descriptions, etc.)

Additional Information

How to test before transferring

Before running a full transfer, we recommend:

1. Using the “Analyze Brands” function to check your data
2. Ensuring you have a recent database backup
3. Testing on a staging site if possible
4. Verifying that the backup feature is enabled in settings

Transfer Process

The transfer process operates in three phases:

1. Backup: Creates a backup of existing brand data
2. Terms Transfer: Creates or maps taxonomy terms
3. Product Assignment: Associates products with the new taxonomy terms

After Transfer

After completing a transfer, you can:

• Keep both the old attribute and new taxonomy (default)
• Remove the old brand attribute data (optional)
• Further customize your brand taxonomy

Support

For support requests, please use the WordPress.org support forums.