Track a click on Google Analytics
by Alexander Gounder on WordPress.org
Are you using UTM Source to track link clicks within your website?
That’s a really bad idea! Not only will it create a new session with the links utm_source and inflate your visitor stats, it will also increase the bounce rate on the page you’re tracking.
So what’s the solution?
Use [event tracking] (https://developers.google.com/analytics/devguides/collection/analyticsjs/events) on Google Analytics which capture events like a link click into your Google Analytics Dashboard.
For e.g.
Download Free Ebook
But then the WordPress Visual Editor will keep cleaning out the onClick part, so we made a quick shortcode that would save you from the trouble of redoing the onClick part everytime it got cleaned out.
How does it work?
In place of an A href tag like Download Free Ebook use our shortcode [tac_ga url="http://example.com/wp-content/uploads/2015/06/free-ebook.pdf" category="Downloads" action="Click" label="Ebook Downloaded"]Download Free Ebook[/tac_ga]
By default this shortcode uses the following information:
Category: link
Action: click
Label: The URL Entered
How do I check if this works
Google Analytics’ Real time tab will show you that these tags would or not.
Some cases in which this shortcode won’t work:
* You use Google Tag Manager to insert Google Analytics
* You use Monster Insights Plugin (Formerly Yoast’s Google Analytics Plugin) to install Google Analytics
