OpenPanel

OpenPanel is an open-source web and product analytics platform that serves as a privacy-friendly alternative to traditional analytics solutions. This WordPress plugin seamlessly integrates OpenPanel with your WordPress site while maximizing reliability and avoiding ad-blocker interference.

Key Features

• 🚀 Ad-Blocker Resistant: Serves analytics scripts and API calls from your own domain
• 📊 Real-Time Analytics: Get instant insights without processing delays
• 🔒 Privacy-Friendly: Cookie-less tracking that respects user privacy (no cookie banners needed!)
• ⚡ Performance Optimized: Caches scripts locally and uses efficient proxying
• 🎯 Product Analytics: Funnel analysis, retention tracking, and conversion metrics
• 📈 Web Analytics: Visitors, referrals, top pages, devices, sessions, and bounce rates

How It Works

This plugin integrates OpenPanel with WordPress in a blocker-resistant way:

• Inlines op1.js directly into your pages (cached locally for 1 week; falls back to CDN if needed)
• Bootstraps the OpenPanel SDK with your Client ID automatically
• Proxies all SDK requests through WordPress REST API (/wp-json/openpanel/)
• Preserves all request methods, headers, query parameters, and body data
• Handles CORS properly for cross-origin requests

Why use a proxy? Serving scripts and data from your own domain origin avoids third-party blocking and improves tracking reliability significantly.

Privacy Benefits

• 🍪 No Cookie Banners Required: OpenPanel uses cookie-less tracking, so you don’t need annoying cookie consent banners
• 🛡️ GDPR Friendly: Compliant with privacy regulations without requiring user consent for basic analytics
• 🔐 Data Ownership: You maintain full control over your analytics data
• 🚫 No Personal Data Collection: Tracks behavior patterns without collecting personally identifiable information

Learn more at OpenPanel.dev

External Services

This plugin connects to external OpenPanel.dev services to provide web analytics functionality. Here’s what you need to know:

OpenPanel.dev Analytics Service

• What it is: OpenPanel.dev is an open-source web and product analytics platform that combines the power of Mixpanel with the ease of Plausible and one of the best Google Analytics replacements.

• What data is sent:

  • User Agent: Browser and device information for compatibility and analytics
  • IP Address: Collected from X-Forwarded-For header for geolocation (no personal identification)
  • Page Information: Current page URL/path and referrer information
  • Event Data: Other user-defined properties when custom events are triggered via window.op('track', 'event_name')

• When data is sent:

  • Page Views: Only when “Track page views automatically” is enabled in settings
  • Outgoing Link Clicks: Only when “Track clicks on outgoing links” is enabled in settings
  • Custom Events: Only when website owner implements window.op('track', 'custom_event') method
  • No background tracking – data is sent only for the specific interactions you’ve configured

• External endpoints used:

  • https://openpanel.dev/op1.js – Analytics tracking script (cached locally)
  • https://api.openpanel.dev/ – Analytics data collection API (proxied through your WordPress site)

• Legal Information:

  • Service Terms: https://openpanel.dev/terms
  • Privacy Policy: https://openpanel.dev/privacy

This integration is essential for the plugin’s core functionality of providing website analytics. The plugin uses a proxy approach to serve requests through your own domain to improve reliability and avoid ad-blocker interference.