Measuremate – GA4 Audit, Track, Reports & Insights

Measuremate is your all-in-one Google Analytics™ 4 (GA4) expert. Measuremate Woocomerce/WordPress Plugin integrates GTM with WooCommerce Store using client-side tracking for accurate pageview, events and enhanced e-commerce analytics.

Key Features:

1. Implement GTM on all pages of your store/website.
2. Push basic Pageview, events and variables into the DataLayer object to use with GTM tracking.
3. Push all Ecommerce events and variables into the DataLayer object to use with GTM tracking.

External Services

This plugin integrates with the Measuremate Web App to provide enhanced GA4 insights and support within the WordPress admin interface.

🧩 Measuremate Web App (iframe)

– Purpose: Embeds the app at https://app.themeasuremate.com to offer setup guidance, real-time analytics previews, and configuration help.
– When it’s used: The iframe loads when the admin settings page is opened.
– Data sent:
– None by this plugin itself—no admin or site data is directly transmitted.
– The embedded app may collect data provided directly by the user (e.g., email, name, payment details) during registration or account actions.
– Provider contact:
– Privacy Policy: https://themeasuremate.com/privacy.html :contentReference[oaicite:6]{index=6}
– Terms of Service: https://themeasuremate.com/terms.html :contentReference[oaicite:7]{index=7}

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🔗 Google Tag Manager (GTM)

– Purpose: Enables client-side GA4 tracking via DataLayer pushes for events.
– When it’s used: Only after the admin adds their GTM container ID.
– Data sent: Standard ecommerce event data (page views, cart actions, purchases) directly from end-users’ browsers to Google servers.
– Provider policies:
– Privacy Policy: https://policies.google.com/privacy
– Terms of Service: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/