This is how a normal EDD Checkout page looks like. From our experiment all the "useless" CTAs, extra fields and long forms are lowering the conversion rate
Description:
Easy Digital Downloads is de facto the best solution for small ecommerce website.
But, as far I am concerned EDD has one big issue: the CTR (Click Through Rate) of the checkout /cart is not as good as it could be.
By doing a long serie of A/B experiments we improved the conversion rate by around 50%. ( depending from the websites we tested the cart abandon rate was 60-70%, after the make over we arrived to a very low 38% in a case and around 40-44% in others).
That was done by removing useless call-to-actions and other distraction and adding some content (social proof mainly).
This plugin is an important stepson to get that improvement.
See on our website TantraMarkting what we did.
Important about Support
The plugins is as-it-is. We have a long roadmap in front of us but we are waiting for your comments before going on
Reach us at TantraMarkting
Tags
EDD, Easy Digital Download, ecommerce, ctr, cart, conversion rate,SEO, webmarketing, product launch, selling, Click Through Rate, split test, CTA, call to action
