Supporting your organization should be simple and meaningful. Classy from GoFundMe’s embedded donation forms empower donors to give from anywhere on any website. With a faster, more personalized experience, you’ll transform more visitors into dedicated supporters. And, now you can update your website giving experience in minutes with a one-time, no code installation.

Features

Maximize website revenue

Personalize asks and boost revenue with Intelligent Ask Amounts, proven to increase donation volume by 11% on average in testing
Encourage the giving you want with customizable recurring gift and fee coverage nudges
Reach more supporters with preferred payment options, like Venmo, PayPal, Apple/Google Pay, credit card, and ACH
Let donors choose what their gift supports and who it honors with program designations and tributes

Get more donors through checkout, faster

Improve users’ experience by inviting them to make a donation without leaving your site
Leverage a simplified, guided checkout flow tested and built to reduce drop-off and convert
Make it easy for visitors to donate from their phones with mobile-optimized checkout, including one-click payment
Ask custom questions post-checkout, if desired, to avoid compromising conversion

Create a donation form that feels like “you”

Brand your nonprofit donation form with customizable options, from colors to logos, to match your website’s look and feel
Invite donations anywhere on your site with branded, inline entry points
Build connection through checkout with personalized text and images
Boost checkout value with animated nudges for recurring donations and fee coverage

Boost website performance with less back-end work

Increase website traffic with lightweight donation forms that boost page load speed and improve search rankings
Cut the sweat and expense of site updates with simple, no-code designs
Embed a single Classy-provided code snippet on your website to support an array of campaigns across your site
Track and understand how donors interact with your campaigns with GA4 and GTM

Why choose Classy from GoFundMe’s nonprofit donation forms?

Only Classy from GoFundMe gives you both the tested performance and design controls you need to maximize website contributions. Others restrict branding in the name of “optimization,” which means every form starts to look the same. We start with high-converting donation forms and let you break the one-size-fits-all mold with donor flows that deliver more because they’re personal.

What our customers say

“So many potential donors are lost when directed to a new webpage, and we wanted to remove as many barriers as possible. We now have an embedded donation form on our homepage and plan to add them on more web pages in the future since we’ve seen such positive results so far with first-time donors.” – Karam Foundation

“Some fundraising platforms want to force us into doing things their way because that’s the easier way to get their results, even if it runs counter to how we prefer to serve our supporters. Classy provides the partnership and tools to achieve the results we need, in ways that work for our donors.” – Feeding San Diego

FAQs

What are embedded donation forms?

Embedded donation forms offer a streamlined, guided donation experience that’s integrated directly into a nonprofit’s website. Donors can make a donation in as little as four steps, which has increased conversion and driven 28% more revenue per site visitor.

What are the benefits of an embedded donation form?

Using an embedded form allows nonprofit organizations to maintain control over their branding, offer donors a simplified, guided checkout without ever having to leave the page, and drive more conversions on their most trafficked digital asset—their website.

Where can I see an embedded donation form in action?

Learn how your nonprofit can optimize any page on your website for conversion with frictionless, intelligent donation forms designed to maximize giving potential.

Is the plugin free?

Yes, it’s completely free

What are the Privacy Policy and Terms of Service of the plugin and its integrations?

Please see Terms of Service and Privacy Notice

About Classy from GoFundMe

Classy from GoFundMe is a Public Benefit Corporation that creates meaningful connections through giving by empowering nonprofits to take advantage of every opportunity to connect with donors and build lasting relationships. By connecting motivated donors to the causes they care about most through powerful and flexible technology, Classy transforms giving intent into measurable impact. Classy’s scalable technology provides better insights, faster engagement, and a superior giving experience. Since 2010, GoFundMe and Classy have helped individuals raise over $30 billion. For more information, visit www.classy.org.

New to Classy from GoFundMe? Learn how to get started on our website.

Integrations

Classy Donation Forms – This plugin integrates with Classy Donation Form.
Apple Pay Verification – Adds Stripe’s domain association file for Apple Pay verification to your WordPress site and makes Apple Pay available in the Classy Donation Forms of this plugin

Privacy

When using Intelligent Ask Amounts (IAA) on embedded forms, Classy assigns IDs to identify new and returning donors. IAA then uses these IDs to create personalized donation suggestions to help nonprofits raise more. Nonprofits have the ability to enable or disable the IAA feature, so it will not automatically be enabled with the plugin installation.
For those that New visitors are given an ID [classy-session-id], placed on the same page as the embedded as a cookie, and IAA generates suggested amounts using session and demographic data that is associated with this ID. Returning donors are recognized based on their past donations, letting IAA personalize donation suggestions.
For all donations, prior to checkout donors are presented with the legalese “By donating, you agree to our Privacy Policy and Classy’s Terms and Privacy Notice. Classy facilitates your donations.”

GoFundMe Pro | Nonprofit Donation Forms