Bread & Butter: Content Gating for Verified Leads

Turn anonymous traffic into revenue. Get verified leads from your existing forms – no changes required. Automatically enrich user profiles with real job titles and company details.
Bread & Butter instantly upgrades your existing forms to capture high-quality, verified leads. Stop settling for generic clicks & start tracking actual people.

• Boost Conversions: Get more sales and leads using the forms you already have.
• Enrich Automatically: AI agents scour the web and find all available information on your new subscribers.
• Track People, Not Clicks: See exactly who is converting and where they come from.
• Verify Instantly: Add social login and verification tools to clean up your sales pipeline.
• AI-Crafted Follow-Ups: AI agents write unique, hyper-personalized email content based on the deep profile data collected.
• Track People, Not Clicks: See exactly who is converting and where they come from.
• Personalize & Scale: Use rich first-party data to send hyper-personalized email follow-ups.

“The quality of leads in our CRM changed overnight. We didn’t have to slog through pages of incomplete forms, or fake email addresses. Bread & Butter started converting overnight for us.”
@Andrew D – Managing Director, MGI Research

“In our first 30 days of implementing Bread & Butter into our Marketing Tech Stack, we saw an incredible 126% increase in our lead conversions. It’s so good, it should be illegal.”
@Aaron Seminiano – Head of Marketing, Twister Technologies

HIGHLIGHTS

• Turn Anonymous Visitors into Revenue
  Stop filling your CRM with fake emails. Use one-click Social Login (Google, Apple, LinkedIn, Microsoft, Facebook) to instantly verify user identity and capture accurate first-party data.

• AI-Powered Lead Enrichment
  Turn simple form submissions into complete user profiles. Our AI agents automatically scour the web to find and aggregate all public information about your subscribers—including job titles, company details, and social links—the moment they hit submit on your existing forms.

• AI-Generated Hyper-Personalized Emails
  Stop sending generic drip campaigns. Our specialized AI agents analyze the enriched data of every new lead to craft and send unique, highly relevant follow-up emails that drive engagement.

• Smart Content Gating (SEO-Friendly)
  Lock specific articles, categories, or pages behind a registration wall without hurting your search rankings. Includes flexible triggers like scroll-depth, time-delay, or immediate lock.

• Tailored Gating for Every Asset
  Design the perfect gateway for any content type. Whether it’s a White Paper, Video, E-Book, PDF, Annual Report, or Email Newsletter, you can customize the lock to match your buyer’s journey.

• Works with Your Existing Forms
  No need to rebuild your site. Bread & Butter AI integrates with your current forms (Gravity Forms, Contact Form 7, etc.) to verify leads and enrich user profiles automatically.

• Track the “Invisible Middle”
  Go beyond basic analytics. See the full user journey—from the first anonymous click to the final conversion—so you know exactly which content drives revenue.

• Sync with Your Favorite Tools
  Automatically push verified leads and user activity data to HubSpot, Salesforce, Mailchimp, Pipedrive, Slack, and more.

• Zero-Code Setup
  Get up and running in under 2 minutes. Our lightweight plugin requires no developer time and won’t slow down your site.

• Privacy-First & GDPR Ready
  Built with privacy in mind. Features include customizable terms of service acceptance and “de-identification” options to keep your data compliant.

BENEFITS

• Eliminate Fake Leads Forever
  Say goodbye to “mickey.mouse@gmail.com.” By relying on verified social identities rather than manual typing, you ensure your CRM and email lists are filled with real, reachable people.

• Boost Conversion Rates by Removing Friction
  Long forms kill conversions. By offering one-click Social Login, you remove the barrier to entry, making it effortless for visitors to sign up, subscribe, or download your content.

• True Campaign Attribution
  Stop guessing where your best leads come from. Get granular campaign-level attribution to see exactly which traffic sources are driving the most conversions, allowing you to optimize your marketing spend with confidence.

• Monetize Your Content Strategy
  Stop giving away your most valuable assets for free. Whether it’s a high-value white paper or an exclusive video, turn that engagement into tangible First-Party Data that your sales team can actually use.

• Save Developer Time & Budget
  Bread & Butter is designed to layer on top of your existing website stack. You don’t need to hire a dev team or rebuild your forms—just install, configure, and go live in minutes.

• Make Data-Driven Marketing Decisions
  Identify your top-performing assets. Our detailed dashboard shows you exactly which content is driving verified signups, allowing you to double down on what generates revenue.

• Own Your Audience (First-Party Data)
  As third-party cookies disappear, owning your customer data is critical. We help you build a direct, verified relationship with your audience that no algorithm change can take away.

CONVERSION TOOLS

“Create gated content, just like The Wall Street Journal where you get asked to enter your details before reading an article”
@Dan, Marketing Director, aither.com.au

“When Bread & Butter converts a visitor it researches that prospect (website, social, recent news, activity on our website) and crafts a hyper-personalized email. Normally it would take me hours to research a contact, now it’s done in seconds.”
@Arlene Panganiban, Publisher, vancouvermom.ca

INCLUDED TOOLS AND FEATURES

• Instant Lead Capture
  Capture leads in one click—no coding needed.
  A smart floating widget that uses AI to offer the right visitor a one-click opt-in at the perfect moment.

  • 2x the conversions of legacy forms
  • Collapses on scroll to respect the user experience
  • Real-time sync to your CRM via Bread & Butter automation

• Form Booster (Social Autofill)
  Stop guessing if your leads are real.
  Upgrade your existing Gravity, Ninja, or HubSpot forms with one-click social login. Visitors verify with Google or LinkedIn, and the form autofills instantly.

  • Auto-fills First Name, Last Name, and Email with verified data
  • Works with your current forms—nothing to rebuild
  • Built-in anti-spam (No CAPTCHA needed)
  • Compatible with WPForms, Gravity Forms, HubSpot, Elementor, and more

• Content Gate Classic (SEO Friendly)
  Gate content without hiding it from Google.
  Lock specific pages or articles behind a registration wall while keeping them fully indexed by search engines and AI tools.

  • Converts up to 55% of visitors
  • AI automatically selects the best login option for each user
  • GDPR ready with built-in Terms of Service handling

• Content Gate Preview
  The “New York Times” Model.
  Show a teaser of your content to hook the reader, then gate the rest to drive subscriptions.

  • Maximum SEO value: search engines see the full page
  • Trigger by time delay or scroll depth
  • One login unlocks all gated content site-wide
  • Eliminates “burner emails” by encouraging social verification

• Content Gate Secure
  Maximum protection for premium assets.
  Perfect for whitepapers, PDFs, and market reports. Users must verify their identity before they can access or download the file.

  • Ideal for high-value assets you don’t want indexed
  • Redirects users to the secure file after login
  • Customizable messaging for a seamless experience

• Calendar Booster (Calendly Integration)
  Know your prospect before the meeting.
  Secure your embedded Calendly booking page. Require verification to book a slot, ensuring every meeting request comes from a real, qualified human.

  • Nurture AI builds a full prospect profile (Role, Company, LinkedIn)
  • Eliminates spam bookings and “no-shows”
  • You walk into every meeting prepared with background intel

• Subscription Booster
  Grow your list without rebuilding your site.
  A high-performance pop-up that syncs real-time with Mailchimp, Salesforce, HubSpot, and more via Zapier.

  • Up to 80% more verified subscribers
  • Social login options make your site look premium
  • Fully customizable imagery and branding

• Contact Intelligence
  Turn your “Contact Us” form into a sales engine.
  Replace your black-hole contact form. Require verification for inbound messages so your sales team knows exactly who is reaching out.

  • Nurture AI researches the sender automatically (Company, Role, History)
  • Sales reps can “claim” messages and own the follow-up
  • Eliminates spam bots without annoying CAPTCHAs

• Incentive Campaigns (LeadScore AI)
  The right offer, to the right person, at the right time.
  Use AI to spot high-intent visitors and trigger personalized incentives (like gift cards or special offers) to close the deal.

  • Targets behavior patterns, not just random visitors
  • Great for contests, sweepstakes, and special promotions
  • Captures full visitor profiles, not just emails

• Hyper-Personalization
  Greet your visitors by name.
  Once a user verifies, inject their first name into headlines, CTAs, and page content to boost conversion rates by up to 202%.

  • Works automatically with verified profiles
  • No developer needed—inject names into any text block
  • Creates a VIP experience for returning users

• Account Widget
  Keep users logged in.
  A simple, customizable “Sign In / Sign Out” button for your navigation menu that remembers the user’s preferred login method.

  • Persistent login recognition across sessions
  • Fully customizable positioning
  • One-click access for returning users

• Privacy Manager (GDPR/CCPA)
  Compliance made simple.
  Give users the power to “pseudo-anonymize” their data after conversion, keeping you compliant with strict data privacy laws.

  • Secure PIN verification for data management
  • API available to sync anonymization across your tech stack
  • Built-in peace of mind for global traffic

• Authentication as a Service
  Enterprise-grade login for Apps & Intranets.
  A complete sign-in solution that supports Enterprise SSO (Okta, Microsoft) and restricts access to specific corporate domains.

  • AI-driven discovery for the best login option
  • Restrict sign-in to specific email domains (e.g., @yourcompany.com)
  • Supports Google, Facebook, LinkedIn, Microsoft, Apple, GitHub, and more

MARKETING AUTOMATION

Smart automation. Zero coding experience required. Design custom workflows quickly. Keep data synchronized across multiple platforms and save serious time and money. Work on your business, not in your business.

Platform Integrations:

• Google Analytics (GA4)
• Google sheets
• WordPress
• WooCommerce
• MemberPress
• Mailchimp
• Pipedrive
• Slack
• Zapier
• Segment

Web Forms support:

• WPForms
• Ninja Forms
• Gravity Forms
• Formidable
• HubSpot
• Salesforce
• UnBounce
• Calendly
• Contact Form 7
• Elementor