BaseCloud UTM Tracker is a powerful WordPress plugin designed to help marketers and website owners track the effectiveness of their marketing campaigns by capturing and storing UTM parameters and Google Click IDs (GCLID).
Key Features
- Automatic UTM Parameter Tracking – Captures utm_source, utm_medium, utm_campaign, utm_term, and gclid from URLs
- Cookie Storage – Stores UTM data in secure cookies for configurable duration (1-365 days)
- Gravity Forms Integration – Automatically populates form fields with UTM data for seamless lead attribution
- Customizable Parameters – Configure which parameters to track based on your needs
- Privacy Compliant – Uses secure, same-site cookies with proper expiration
- HTTPS Support – Automatically uses secure cookies on SSL-enabled sites
- Professional Dashboard – Clean, intuitive admin interface with BaseCloud branding
How It Works
- URL Tracking: When visitors arrive via marketing campaigns (e.g.,
yoursite.com?utm_source=google&utm_medium=cpc), the plugin captures these parameters - Cookie Storage: UTM data is stored in browser cookies for the duration you specify
- Form Population: When visitors fill out Gravity Forms, UTM data automatically populates hidden or visible fields
- Campaign Attribution: Track which campaigns generate leads and conversions
Perfect For
- Digital Marketing Agencies – Track campaign performance across multiple clients
- E-commerce Sites – Understand which marketing channels drive sales
- Lead Generation – Attribute leads to specific campaigns and sources
- Content Marketing – Track which content drives engagement
- PPC Campaigns – Monitor Google Ads and other paid campaign effectiveness
Gravity Forms Integration
Create form fields with these exact labels for automatic population:
* utm_source – Campaign source (Google, Facebook, etc.)
* utm_medium – Campaign medium (CPC, email, social, etc.)
* utm_campaign – Campaign name
* utm_term – Campaign keywords
* bc_gclid – Google Click ID for Google Ads tracking
Technical Features
- Lightweight – Minimal impact on site performance
- Standards Compliant – Follows WordPress coding standards
- Secure – Proper data sanitization and validation
- Translatable – Ready for internationalization
- Mobile Friendly – Works across all devices and browsers
Use Cases
Marketing Attribution: Track which campaigns generate the most leads and sales.
A/B Testing: Compare performance between different campaign variations.
ROI Analysis: Calculate return on investment for different marketing channels.
Customer Journey: Understand how visitors discover and interact with your site.
Privacy Policy
BaseCloud UTM Tracker uses cookies to store UTM parameters for campaign attribution. This data helps website owners understand which marketing campaigns are most effective. The plugin:
- Stores UTM parameters in browser cookies
- Does not collect personal information
- Uses secure, same-site cookies
- Allows configuration of cookie duration
- Follows WordPress privacy best practices
Website owners should include UTM tracking in their privacy policy and inform users about the use of functional cookies for campaign attribution.
Support
For support, feature requests, or bug reports, please visit:
* Plugin Support: WordPress.org Support Forum
* Professional Support: BaseCloud Global
* Documentation: Plugin Documentation
About BaseCloud
BaseCloud Global is a technology company focused on creating powerful, user-friendly WordPress solutions for businesses and marketers. Our plugins are designed with performance, security, and usability in mind.
Visit us at basecloudglobal.com for more WordPress solutions.
